Ever hear of
cellulite slimming leggings made of fabric infused with caffeine to metabolize
fat? Me neither!
(Photo courtesy of FTC)
Nevertheless, according to the Federal Trade Commission (FTC), the
iPant AntiCellulite Shapewear by
Wacoal advertised such benefits of this garment as follows:
"Novarel Slim microfiber incorporates microcapsules
containing caffeine, retinol, ceramides and other active principles that
improve skin’s appearance and control cellulite. The caffeine activates
microcirculation and speeds up the breakdown of fat. The active principles are
released during the garment’s use, providing a permanent anti-cellulite
effect."
The recommended use of 8 hours a day for 28 days further
purported that test results indicated a reduction in thigh measurement,
however, according to the FTC, such test results were merely based on “two
unblended, uncontrolled trials with serious methodical flaws,” and was therefore considered deceptive advertising by the FTC.
The result? $1.3 million in fines. OUCH!
Thinking about making a statement about your product that may be
stretching the truth? Steer clear of it and check out www.ftc.gov for more information on the making of
truthful claims.
For
more on the Wacoal case and another lingerie retailer facing FTC scrutiny for its questionable shapewear claims, check out the article here.
Have
questions or comments?
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