Sunday, March 18, 2012

Exporting Fashion

The fashion industry is the largest manufacturer of exports out of New York City according to Carmela Mammas, the Director of the New York Export Assistance Center (Center).

Her office, as she explained to my International Business Law students at NYC’s Fashion Institute of Technology, offers export counseling to mainly small and medium-sized businesses, including assistance with:

- finding the right overseas agents and distributors
- bidding on overseas projects, whether for selling a product or providing a service (e.g., architecture design), and
- dealing with unfair trade issues.

The Center further provides a “matchmaking service” in which the office not only identifies potential overseas partners, it also schedules a calendar of appointments with such parties so that all the US exporter has to do is to get on an airplane and follow the business itinerary of meetings arranged by the Center.

Known as the “Gold Key Service,” this can be purchased for a minimal fee ($700/country) by companies that have already developed an export plan, have identified the market potential of the foreign partner country and typically, is a company that is already established in the U.S.

Most of the services and information offered by the Center are free and includes resources such as viewing country profiles through the Center’s market research guide, as well as a series of templates to help a company that is thinking about exporting to identify and assess the potential market, such as through the creation of an export plan, and usage of a recently established official advocacy office in Washington, DC.

The mission of these U.S. export centers, which are not merely in NYC but are all across the country and overseas too, is to create U.S. jobs.


President Obama has launched a national export initiative and recognizes that in order for U.S. businesses to stay in the market and grow a business, a company needs to sell overseas as well.

Hence, his revamping of the export regulations after decades of the status quo.

For more information about Dir. Mammas office, click here.

Questions/comments? Post below or email me at clark.deanna@gmail.com



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