Africa Fashion Week 2013 Celebrates Sustainable
Luxury
Accessing these beautiful designs and increasing international trade with African countries is only a part of the reason why Africa Fashion Week 2013, starting this week from July 15 – 20th, 2013, is so important.
Purchasing products that impact families, establishes
communities and raises awareness on social issues across the continent are just
a few of the benefits that come from buying apparel Made in Africa.
Spain-based footwear and apparel label “Pikolinos” turned to
the Maasai people in Kenya to embellish its sandals with gorgeous
beadwork.
Recently,
I attended an Africa Fashion Week pop-up shop at Pikolinos in NYC’s hip
Meatpacking District.
In addition to
designers being in attendance, such as Missal Mussa (below right) from
Zanzibar who is wearing a “Kikoe" type of skirt, there was also a sampling
of the fashion to come from this year’s runway shows, such as this shirt above by
designer Reuben Reuel De-Mestiks.
I enjoyed all the
great design and of course, seeing my pals, including the Founder of Africa
Fashion Week, Ms. Adiat Disu (shown with me in left photo above).
In a video entitled, “Our Take with Christina Brown & African Fashion Chic," Global Ambassador to Pikolinos, Ms.
Bisila Bokoko, explains that the Maasai are a recognized tribe in today’s modern world and this
collaboration has enabled Maasai parents to send their children to school,
improve relations between husband and wife, and have access to better medical
attention, among other reasons.
Mikaila Kim, fashion designer of “Aliakm” shown in the Arise
News video, not only designs beautiful garments but she also incorporates
images of child soldiers, brass knuckles and guns into her apparel in order to
raise awareness about terrible events and realities that should not be
forgotten.
Check out www.afwny.com
for all the latest on African fashion and watch the Arise TV video to learn
more.
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